What gets you out of bed in a morning? What gets those you're wishing to influence out of bed in a morning?
In others words what motives you both? What is important enough for you to want to invest your time on it - to want to get out of bed rather than stay in it - to want to say something at the meeting rather than stay quiet - to want to make the changes rather than not.
It's our values that determine the answer to these questions. For example a value of safety might mean I don't want anything in my life to change because it's that lack of change that makes me feel safe. Where as a value of adventure, that desire to seek adventure that might mean I'm constantly seeking change. When you're trying to motivate these 2 people then what you say and how you say it will determine the level of success you have and be very different to reflect their different values.
Our values change dependant on the context - work/ family/ leisure/ health etc. Eliciting values for each of these contexts can take some time but
David McClelland gives us an easier way to think about values and that's to define them as being on 1 of 3 categories:
Achievement
Are they motivated by achieving? In which case you will hear them say, and need to use, words such as goals, objectives, outcomes, vision, mission, success and results. Or perhaps it's about not failing.
Power
Are they motivated by power? In which case you will hear them say, and need to use, words such as control, power, lead, follow, impact, and effect. Or perhaps it's about not being weak, defeated or humiliated?
Affiliation
Are they motivated by affiliation? In which case you will hear them say, and need to use, words such as connection, recognition, harmony, rapport, sharing and giving. Or perhaps it's about not being lonely, ignored, rejected or indifference?
Even writing these lists reminded me of my preferences. I could write list all day for affiliation and power isn't too bad :). Yet for Achievement I could only think of one away from achievement word - failing!
How are you values impacting the language you use and what changes do you need to make to ensure you're tapping into the values of your stakeholders to improve the impact of your communications?
Alison Smith
The Purchasing Coach
Sowing the seeds for effective communication in Purchasing
This post is part of a series introducing some NLP tools and techniques that can significantly improve your stakeholder engagement, communication and team working.