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Friday, 24 November 2017

How is 'maverick' spend setting you back?

Words have power and in this post written for Future Purchasing I explore the negative and unintended consequence using the word 'Maverick' has on our relationship with the very people we're describing as such.

I love exploring the power of words to unlock potential and ideas, and their ability to lock it out too. Other posts written on the subject include:

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